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Costcutter Supermarkets Group Further Expand Digital Platforms

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Costcutter Supermarkets Group Further Expand Digital Platforms
16 October 2012

Costcutter Supermarkets Group has further increased its digital presence with the launch of new consumer websites for its myCostcutter and Rhythm & Booze brands.

 

The two new websites formpart of the group's investment in digital services and are the latest in a series of seven new platforms to be launched by the end of the year. The all new myCostcutter.com website continues the brand's premium look and feel, showcasing extensive consumer offers and is supported by a comprehensive recipe section with perfect meal ideas, no matter the occasion.

 

Having revealed a new brand identity and store formats for the Rhythm & Booze off licence chain last month, rhythmandbooze.co.uk extends the reach of the refreshed brand, presenting a contemporary, ease-to-use platform that reinforces its position as number one for local value and choice. The new website includes wine and beer guides to help customers select the best drinks to accompany their food, as well as an 'Award winning' wine section and a 'Buyer's Choice' page featuring specially selected wines chosen by our expert buyers.

 

Costcutter Supermarkets Group's digital roll out began in August with howconvenient.co.uk, a corporate and retailer recruitment website. This was quickly followed by the launch of kwiksave.com to support the roll out of the famous brand in a new convenience format. A new dedicated Direct Supply website,giving retailers instant access to regional suppliers from across theUnited Kingdom, was the third platform to launch last week.

 

Ian Bishop, Marketing Director for Costcutter Supermarkets Group, said: "The launch of the new myCostcutter and Rhythm & Booze websites is the latest stage of our continued investment into our digital strategy. Our portfolio of retail brands has been developed to meet the specific demands of different consumer groups and the development of these brand websites allows us to communicate and engage with these audiences in the most appropriate way. It also allows us to tailor features to each audience, such as recipes and wine guides, delivering key content and messages for each brand."

 

All websites feature store finders allowing customers to pinpoint their nearest stores.

 

The final elements of this digital innovation will see a new Costcutter website launch simultaneously with an all-new Costcutter app which will be available on Apple and Android platforms and carry bespoke content for mobile devices.

 

All websites will be fully supported by social media campaigns across Facebook, Twitter and Pinterest to drive traffic to each website and an integrated search engine optimization programme

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